I hate the Superbowl.
I'll admit I'm biased. I don't like sports, and I never have. I lack the athletic ability to do anything that requires more coordination than walking. I hated playing sports as a child when required for physical education, and even when I was in college, I only kept track of the football schedule so I would know when to avoid the heavy stadium traffic. I did attend a few Superbowl parties in my college years, but it was for the company, not the game.
The Superbowl has always been about more than just football, known as much for its memorable (and expensive) commercials and lavish half-time shows as for the game. It's the essence of American pop culture, encapsulated and on steroids. And the Superbowl is a garish and nauseating display of that sickly and distorted essence.
Some of us are old enough to remember when professional sports was considered a fun diversion from stress and responsibility. It has since become what everything else in modern society now is - a vehicle for heavy-handed communist propaganda which insults and disgusts its audience. It has become common in the dissident right to express open disdain for fans who steadfastly ignore the affronts and continue shamelessly cheering for their favorite "sportsball" teams. They express disgust with the hangers-on who ignore real societal threats which need to be addressed by strong men, choosing instead to scarf cheese fries and passively cheer for overpaid thugs who run fast and throw balls.
Objections to the Superbowl go far beyond the "breads and circuses" aspect of professional sports. This year, the Superbowl is expecting a new viewership demographic, since (as anyone who has not been in a coma for the last six months knows), larger-than-life pop star Taylor Swift is romantically involved with Travis Kelce of the Kansas City Chiefs. "Swifties" who couldn't care less about football have been tuning in this season, hoping to see a glimpse of Tay-Tay jumping up and down and squealing in the stands during her boyfriend's game. How fortuitous for the NFL! A cynical person might wonder if the entire relationship was cooked up in a conference room by a sophisticated public relations and marketing team. Such a cynical person might also wonder if, in light of Kelce shilling for the Pfizer vaccine, some representatives of the pharmaceutical industry were in the same meetings. (He's also hawking Bud Light, the beer which damaged its All-American brand image by linking itself to a transgender influencer last year.)
The racial fracturing in the United States has been evident in professional sports. It became undeniable a few years ago when Black athletes began kneeling during the National Anthem. This year, "Lift Every Voice and Sing", known as the Black National Anthem, is being featured at the Superbowl. It's consistent with nationalism to accept different peoples having their own anthems. But in the case of the Superbowl, as with other American sporting events, the traditional American national anthem of the Star Spangled Banner has been performed. It was assumed, (at least by civic nationalists), that the anthem applied to people of all creeds and colors who called themselves Americans. The fact that a separate anthem is given a prominent spot in the most-watched event of the year is incredibly significant. Black Americans are distancing themselves in a tangible way from the historic, nominally unified American nation. Despite this strong indication that the veneer of unity is being cast aside, I don't think most White Heritage-Americans are ready to openly embrace racial identitarianism. But this is a conspicuous crack in the facade.
I remember once enjoying the funny Superbowl commercials, like the Budweiser frogs. Some of the ads are still funny, but now the campaigns are about the woke agenda as much as the product. One noteworthy ad this year is for the He Gets Us pro-LGBT Evangelical organization backed by the Hobby Lobby family,
Likewise, the halftime shows aren't just about entertainment. Many have speculated that the shows are actually highly stylized satanic rituals. That may seem too conspiratorial for some, so suffice it to say that they are full of provocative and somewhat disturbing imagery, and far from family friendly. The Superbowl is a massive celebration of empty diversion, highlighting division, commercialization, communist propaganda, and idol worship, all there with a satanic cherry on top. There could be no more apt embodiment of the decadent American empire.
The Carolina Contrarian, Anne Wilson Smith, is the author of Charlottesville Untold: Inside Unite the Right and Robert E. Lee: A History Book for Kids. She is the creator of Reckonin' and has contributed to the Abbeville Institute website and Vdare. She is a soft-spoken Southern belle by day, opinionated writer by night. She loves Jesus, her family, and her hometown. She enjoys floral dresses and acoustic guitar music. You may contact Carolina Contrarian at CarolinaContrarian@protonmail.com.